I-SHOU UNIVERSITYProgram in International Business Administration

X+AI Advanced courses

This course is an advanced X+AI offering in the International Business Administration (IBA) Program, focusing on international marketing in the digital and AI-driven era. It integrates marketing strategy with data analytics and AI applications, such as consumer insights, market forecasting, and AI-powered content creation. Students analyze global market trends and develop innovative marketing solutions through case studies, hands-on practice, and project-based learning. The course enhances cross-disciplinary thinking, professional communication in English, and practical skills in AI-enabled international marketing.